City of Quincy’s 45x30 Economic Vision

Tourism Marketing Initiative (Adopted February 2021)

A goal of the City of Quincy’s 45x30 Program is to increase tourism and to attract new residents and visitors to the community. The city’s Tourism Marketing Initiative aims to promote Quincy as a travel destination, targeting leisure travel & group travel for overnight stays and/or day trip adventures.

The Quincy Area Convention & Visitors Bureau estimates a visitor to Quincy spends $250/night for each night they stay in this community. Based on that calculation, QACVB Executive Director Holly Cain estimates that $111-million was spent by visitors to Adams County in 2019, adding that tourism spending is new money being generated in the local economy.

The city entered into an agreement with the Quincy Area Convention & Visitors Bureau on a three-year, multi-media tourism marketing plan to be known as The SeeQuincy 2021 Marketing Plan. The total cost of the plan is $300,000 ($100,000/year).

The QACVB’s goals for the SeeQuincy 2021 Marketing Plan (as of January 12, 2021) are as follows:

• Increase annual web sessions for SeeQuincy.com by 15%
• Increase Hotel Occupancy Rate to 55% (up from 40%) with an average daily rate of $85
• Increase Hotel Tax Revenue by 3%
• Increase Social Media Followers
  • 15% increase on Facebook
  • 15% increase on Instagram
• Increase E-Newsletter Followers by 10%