City of Quincy’s 45x30 Economic Vision

Strategic Marketing Initiative (Adopted March 2021)

A goal of the City of Quincy’s 45x30 Program is to foster workforce development and attract talent to fill current and future job vacancies. The goals of the city’s Strategic Marketing Initiative are to:

• Encourage Quincy natives and those with ties to Quincy who moved away to come home.
• Showcase how Quincy’s quality of life (top-notch schools, low cost of living, reduced commutes, expanding entertainment) makes it ideal to live, work, and raise a family
• Spotlight how Quincy goes against the perception many have that Illinois is a high-tax state that is not friendly to businesses.

The city entered into a three-year, $575,000 agreement with North Star, a nationally-recognized leader in branding and marketing, on the Strategic Marketing Initiative. The firm, which works with towns, cities, counties, regions, and states, has a history with the city of Quincy as it collaborated with local leaders in the creation of the “Right on Q” brand.

North Star is proposing a four-point marketing campaign for the city

• “Quincy’s Calling” Campaign
  • Recruit Quincy Natives to Return through Personal Ties to Quincy
• “Life On Q” Campaign
  • Recruit new residents from larger Midwest cities
• “Hub Smaller, Hub Smarter” Campaign
  • Recruit regional/national business through promotion of Quincy as the smarter Midwest Hub
• “The Other Side of Illinois” Campaign
  • Recruit residents and businesses through National PR/Social Media